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Iconic Frequently Bought Together is a free Shopify app that automatically displays complementary product recommendations on your product pages — just like the “Customers also bought” experience on major e-commerce sites. Shoppers can add a curated bundle of products to their cart in a single click, boosting your average order value without any friction.

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How It Works on Your Storefront

When a customer visits a product page, the Frequently Bought Together widget appears below (or near) the product details. It shows a set of recommended products alongside the main item. Customers can:
  • Select or deselect individual recommendations using checkboxes
  • Choose a variant for any recommended product that has variants
  • See the combined total price and any applicable bundle discount
  • Add all selected items to the cart at once with the Add Selected to Cart button
The widget automatically adapts its layout to desktop and mobile screens.

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Recommendation Types

The app offers four ways to generate product recommendations:
TypeHow It Works
Custom BundlesYou hand-pick which products to recommend for each specific product
Storewide RecommendationsYou select a set of products that appear on every product page
Random PicksThe app randomly selects products, optionally filtered by type, collection, vendor, or tag
Smart RecommendationsAI-powered suggestions based on your store’s order history (coming soon)
You can enable any combination of these types, and the app blends them together intelligently based on the algorithm you choose.

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Bundle Discounts

To encourage bundle purchases, you can attach a discount to any bundle. The app supports four discount types:
  • Percentage off the bundle total (e.g. 20% off)
  • Fixed amount off (e.g. $10 off)
  • Cheapest item for free — the lowest-priced item in the bundle is free
  • Free shipping on the bundle order
Discounts can be set globally across all bundles or overridden per product. They sync automatically with Shopify’s native discount system.

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Analytics

The app’s dashboard tracks four key metrics over the past 30 days:
  • Views — how many times the widget was shown
  • Add to Cart Clicks — how many times customers clicked the bundle add-to-cart button
  • Orders — orders that included a bundle
  • Revenue — revenue generated from bundle purchases

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Widget Appearance

Every visual aspect of the widget is customizable — colors, fonts, image sizes, button styles, borders, spacing, and more — through the built-in appearance editor with a live preview.

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Who Is This App For?

Iconic Frequently Bought Together is built for any Shopify merchant who wants to:
  • Increase average order value through product bundling
  • Surface complementary or cross-sell products without manual promotions
  • Offer bundle discounts without complex setup
  • Keep full control over which products are recommended and how the widget looks
The app is completely free. There are no paid tiers, no usage limits, and no credit card required. See the Pricing & Plans doc for full details.